Drones for Newsgathering Surveillance

One of the most notable aspects of post-industrial modernity is that, as of today, the pace of the ongoing technological progress attained a clearly defined exponential momentum, which in turn challenges the validity of people’s conventional outlooks on what the notions of ‘privacy’ and ‘journalism’ stand for.Advertising We will write a custom critical writing sample on Drones for Newsgathering Surveillance specifically for you for only $16.05 $11/page Learn More The soundness of this suggestion can be illustrated, in regards to the fact that it now became possible for private citizens to be in the position to take aerial shots/videos of the important events in the making (newsgathering), as well as to spy on others (surveillance). The development in question has been brought about by the recent breakthroughs in the field of avionics technology, which dramatically increased the affordability of the so-called ‘unman ned aerial vehicles’ (UAVs), or as they are informally referred to – drones. The term in question applies to the autonomously flown aircraft, as well as to those that fly in the remotely controlled mode. However, the newly emerged newsgathering/surveillance opportunities, in this respect, appear to stir much of a public controversy – the direct consequence of the fact that the practice of drone-based newsgathering can be defined; as such that violates the provisions of the U.S. Constitution’s Fourth Amendment. As Schlag (2013) aptly pointed out, â€Å"Under the Fourth Amendment, Americans are guaranteed a certain degree of privacy through the right ‘to be secure in their persons, houses, papers, and effect against unreasonable searches and seizures’† (p. 12). At the same time, forbidding citizens to use drones, as the mean of gathering and publicizing information of a social significance, would clearly transgress the Constitutionâ€⠄¢s First Amendment, concerned with protecting freedom of speech, as the fundamental principle of how American society functions. Therefore, it does not come as a particular surprise that during the course of recent years, there have been published a number of analytical articles that discuss the pros and cons of legitimizing the concerned practice from a variety of different perspectives.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Among the main advantages of using drones to gather information is being usually mentioned the sheer cost-effectiveness of the practice in question. According to Holton, Lawson and Love (2015), â€Å"Even the most effective UAVs available for journalistic purposes cost less than $1000 and can be operated at a fraction of the cost of their heavier and less reliable helicopter counterparts† (p. 638). The advocates of drone-based newsgatheri ng also point out to the fact that drones allow the types of live news-coverage that used to be considered impossible earlier (such as providing people with the aerial glimpse of a natural disaster in making, for example). After all, due to being unmanned, drones can be flown even under the circumstances that most pilots would have found intolerable, â€Å"Drones†¦ allow journalists access to places that are dangerous or unreachable, and they provide an aerial view that captures images in ways that photographs taken from the ground cannot† (McIntyre, 2015, p. 160). Finally, there is a good rationale in believing that drones can help the law enforcement agencies to tackle the task of ensuring public safety. As Clarke (2014) noted: â€Å"Drones (provide)†¦ relatively very safe and quick reconnaissance at emergency scenes, resulting in effective and relatively safe tactical responses† (p. 240). Nevertheless, there are also those who believe that the concerned ty pe of newsgathering/surveillance is socially counter-beneficial, because there are some rather substantial cons to it, as well. Alongside with the earlier mentioned fact that drones can be used to violate one’s privacy, it is commonly alleged that the practice of flying drones (some of them weight up to 150 kg.) over the densely populated areas, represents an acute threat not only to the citizens’ right to confidentiality, but also to their very lives. Moreover, it is often suggested that the drone-based paradigm of newsgathering undermines the integrity of American society from within, because it establishes the objective preconditions for Americans to continue growing ever more intellectually marginalized. After all, it does not represent any secret that it is specifically the tabloid-type of journalists (paparazzi), who seem to be much more excited about the drone-enabled newsgathering opportunities, as compared to what it is the case with the mainstream journalists . In fact, because of these newly emerged opportunities, some people claim that it is only the matter of time before journalism transforms into ‘voyeurnalism’, defined as a â€Å"corrupted journalism†¦ in which information regarding events and issues is gathered and presented that is not ‘in the public interest’, but rather is ‘what the public is interested in’† (Clarke, 2014, p. 240).Advertising We will write a custom critical writing sample on Drones for Newsgathering Surveillance specifically for you for only $16.05 $11/page Learn More Nevertheless, it is specifically due to the Federal Aviation Administration’s (FAA) stance on the issue that drones are not being used quite as widely for newsgathering, as they could have been. This simply could not be otherwise – the representatives of this Federal agency persist in claiming that the concerned practice is unlawful, because it can be us ed for moneymaking, â€Å"The FAA considers any use of a UAV for profit or by a for-profit organization, even if the use of the UAV does not specifically generate profit, to be commercial activity and therefore banned† (Holton, Lawson, Love, 2015, p. 636). What is especially peculiar, in this respect, is that the bureaucrats in question do not even bother to explain since when it became an offense in America for people to resort to the technologically advanced means of generating income. Thus, there is indeed a good reason to expect that, as time goes on, the debate of whether the practice of using drones for newsgathering/surveillance should be legalized or not, will continue to remain acute in the near future. Still, for those whose ability to think in terms of logic has not been completely atrophied, this specific issue may hardly appear controversial. The reason for this is apparent – it does not represent any challenge to expose just about every claim, concerned with deeming aerial drone-newsgathering/surveillance ‘dangerous’ or ‘immoral’, as utterly fallacious. After all, it does not take a particularly analytical individual to realize that the most ardent critics of drones as ‘evil’ gadgets, designed solely for the purpose of invading people’s privacy, consist of neocons, who simultaneously promote the idea that the FBI and NSA should be allowed to tap into people’s phones and to arrest citizens, without having obtained a court consent – all for the sake of making America ‘safer’. It is quite notable, in this respect, that the same individuals would not be overly concerned if it was solely up to the government to violate people’s privacy with the help of drones. After all, as Bennett (2014) aptly noted: â€Å"The drone was initially developed for government applications and only afterwards transitioned to private ones† (par. 4). Yet, when journalists an d private citizens started to use drones to gather information, the self-appointed representatives of the ‘moral majority’ began to refer to this practice as such that contradicts the Fourth Amendment.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order for us to make sense out of this ostensible phenomenon, it needs to be mentioned that, even though America’s top-officials never cease proclaiming that the country’s mainstream Media are ‘free’, this in fact is far from being the actual case. Apparently, only a few people are capable of understanding the simple fact that American Media cannot be ‘free’ by the virtue of being owned by the representatives of the country’s oligarchy, which share the same socio-political and economic agenda. Therefore, contrary to what many people believe, American mainstream Media do not function as merely the information-channeling mediums, but as the instruments of subjecting ordinary citizens to the different forms of psychological manipulation. In its turn, this led to the situation when, as of today, for as long as Americans have not seen a particular event being covered on TV, there is no way for them to learn that this event actually did ta ke place. Yet, there is one important precondition for America’s mainstream Media to be able to manipulate with people’s opinions, and to consequently affect the essence of political dynamics in this country – to be provided with a monopoly on distributing information. This explains the FAA’s negative stance on the idea that drones should be recognized as the legitimate tool of journalism – such a development would inevitably result in causing more and more citizens to wonder about many things that the government would not like them to. After all, one’s ability to purchase and to fly a drone for the purpose of newsgathering/surveillance, automatically presupposes the concerned individual’s familiarity with social Media, such as Facebook or YouTube – the only alternative sources of information in America’s media-space, dominated by a few large media-corporations. Therefore, the ‘public’ outcry against the use of drones by private individuals is artificially induced, â€Å"No court cases have been reported in which someone sued a journalist for violating his privacy by gathering information with a drone† (McIntyre, 2015, p. 162). It is all about money and power, as usual, rather than about ‘morality’ or ‘safety’. The country’s rich and powerful are aware that information is power and they do not want to share it with anybody else – pure and simple. In light of the above-stated, there can be only a few doubts that drone-based newsgathering is indeed thoroughly appropriate – even if assessed from the legal perspective. The FAA can threaten people with the prospect of being administratively/criminally persecuted for flying drones all it wants, but this organization’s currently enacted drone-related regulations are essentially bylaws, which mean they can be easily overruled with the references being made to the fundamental provisio ns of the U.S. Constitution. Therefore, the journalists’ right to use drones on the line of their professional duty cannot be restricted. The same can be said about the practice of using drones for surveillance – fearing that they may invade one’s privacy simply does not make any sense in the age when the very notion of ‘privacy’ has grown utterly outdated. Those who oppose drone-technology, as such that can enhance journalism/law enforcement, act contrary to this country’s national interests – regardless whether they realize it or not. I believe that this conclusion is fully consistent with the line of argumentative logic, deployed throughout the paper. References Bennett, W. (2014). Civilian drones, privacy, and the federal-state balance. Retrieved from https://www.brookings.edu/research/civilian-drones-privacy-and-the-federal-state-balance/ Clarke, R. (2014). Understanding the drone epidemic. Computer Law   Security Review, 30(3), 230-246. Holton, A., Lawson, S., Love, C. (2015). Unmanned aerial vehicles,  Journalism Practice, 9(5), 634-650. McIntyre, K. (2015). How Current Law Might Apply to Drone Journalism. Newspaper Research Journal, 36(2), 158-169. Schlag, C. (2013). The new privacy battle: How the expanding use of drones continues to erode our concept of privacy and privacy rights. Journal of Technology Law Policy, XIII, 1-22. This critical writing on Drones for Newsgathering Surveillance was written and submitted by user Mallory Oneil to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

And The Winner Is… Orange Bubble Power!

And The Winner Is†¦ Orange Bubble Power! And The Winner Is Orange Bubble Power! And The Winner Is Orange Bubble Power! By Daniel Scocco The Short Story Competition 2 has finally come to an end. The voting session last week was pretty interesting, with different stories taking the lead in different days, and in the end Orange Bubble Power won. Congratulations to Violet Toler! Both Violet and Easton Miller, the runner up, will get a free license to the executive edition of the WhiteSmoke writing software, which costs $310. Thanks WhiteSmoke for sponsoring the event as well. Finally, a big thank you to all the readers who supported the competition with their votes and comments. Below you will find the winning story once again. Orange Bubble Power by Violet Toler I love to write. I hate housework. However, some mundane chores just won’t wait. One look at the bathroom sink caused me to grab my trusty Orange Bubble Power Wipes dispenser. Too bad those cute little scrubbing bubbles from the commercial aren’t real. I’d love to let them do the job while I compose the next NY Times best seller. Might as well get it over, I thought, as I hurriedly opened the lid and snatched at the wipe. The tip tore off in my hand. Irritated, I pulled on the stub more forcefully this time. It ripped again. Grabbing the last smidgen that barely peeked through the slit, I yanked hard. Out came the rest of the wipe–unattached from the rest of the roll. The second wipe should have fed through the X-shaped cut in the plastic top. It didn’t. Impatiently I jerked the lid off to feed the darn wipe through from the underside. The orange lid was stiff and unyielding. â€Å"I don’t have time for this!† I grumbled. Accentuating my words with action, I vigorously crammed the wipe out the other side. That’s when my troubles began. One-half inch of my index finger now protruded through the hole with half a wipe. A stream of Orange Bubble Power Wipes drooped between my hand and the open container on the hamper. Try as I might, I couldn’t get free. I tugged and the blasted lid worked like Chinese handcuffs. The harder I pulled, the tighter it stuck. I twisted and turned, but remained trapped. Every movement sucked my fingertip in tighter still. Within minutes, sharp V-shaped points were digging into my flesh cutting off circulation. How humiliating. This situation was far beneath my dignity. After all, I was a professional woman. I couldn’t allow anyone to see me like this, especially Stephen, my proper gentleman husband. I was determined to solve this problem by myself in privacy. God knows I tried. I lathered my finger with soap. I pried. I twisted. I pulled. Nothing helped. Oh, gosh durn, I thought, this hideous contraption is going to eat me alive! Orange Bubble Power indeed! I wondered if my finger was only an appetizer for this plastic vampire. It appeared voracious. Panicked, I swallowed my pride and called for help. My urgent tone brought Stephen down the stairs two at a time. He burst through the bathroom door, out of breath. When I saw his concerned expression, I regretted frightening him. However, as he surveyed the situation, worry fell off his face so fast, I swear I heard it hit the floor. His dignified manner disappeared as his lips twitched, then his whole face rippled as he broke into laughter. This was no mere grin or snicker, but was a total knee-slapping belly laugh. I stood there, annoyed, humiliated, and in pain. He finally regained his composure, held my finger tight, and tried to unscrew the lid, so to speak. His plan went awry. So did my usually mild demeanor as I told him what I thought of his attempt. He poured half a bottle of liquid soap and some cooking oil over my finger. It added goop to the mess, but didn’t penetrate the orange grip of death. Imagining the worst, it dawned on me that my finger could die without blood. For all I knew, I could be facing amputation! Panicked, I ran through the house for my sewing shears. Ten feet of Bubble Power Wipes streamed behind like crepe paper from a Main Street parade. The empty container rolled onto the floor with a thump. With my left hand, I grabbed the scissors and tried to cut myself free. No luck. Stephen took over, but my scissors couldn’t grip the slimy lid. We tried again after rinsing, but the rigid material was unrelenting. So was the pain! Stephen headed for his basement workshop for tin snips leaving me helpless and alone for what seemed an eternity. By this point, I was ready to stoop to just about anything. I seriously considered dialing 911 with my good hand, all the while picturing the Jaws-of-Life rushing to my rescue. Stephen finally returned. I wailed shamelessly as he snipped at the blasted lid. Jagged points bit deeper with every clip. After several distressing snips, he pried the plastic apart and set me free. My poor finger had four pointed indentations that resembled tooth marks and a bloodlessly white tip. Other than that, I had escaped the Orange demon. My hero tried to manage a straight face. â€Å"What on God’s green earth were you trying to do?† â€Å"Believe me,† I pronounced grimly, â€Å"Those Scrubbing Bubbles may look cute on TV, singing their little high-pitched song, but don’t let them fool you. Those sweet grins hide sharp, powerful, orange teeth that are just waiting to attack! Lucky for me, you were here. They would have done their dirty deed, wiped up the mess, and you’d have never known what became of me.† He left the room muttering something about finding a support group for husbands of imaginative writers. Me? I headed for the computer to write this story one-handed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Math or Maths?The Difference Between "will" and "shall"English Grammar 101: Sentences, Clauses and Phrases

The Qur'an Research Paper Example | Topics and Well Written Essays - 1750 words - 1

The Qur'an - Research Paper Example Jonah was swallowed by the fish and spat after third day following his prayer to God in the fish belly. Having been a righteous man, God forgave him and returned to Nineveh to lead them. The people of Nineveh were idolaters and characterized with shameless life amongst themselves. This life never augured well with Allah to choose on Prophet Jonah (Yunus/ pbhu) who would be sent to rescue Allah’s people based on the teachings of worshiping Allah. Unfortunately, people became discontented and rejected the Jonah, â€Å"We and our forefathers have worshipped these gods for many years and no harm has come to us.† Jonah left his people following the rejection. Jonah tried to persuade his people on the goodness of Allah’s laws poking holes on the idolatry worship, but the neglected his message. Johan sent a strong warning to his people for the consequences for the continual foolishness worship. The people however took firm ground responding that they could not be intimidated by Jonah’s threats. â€Å"Let it happen† Jonah became disheartened and lamented, â€Å"In that case, I will leave you to your misery!† and set off for never in fear of the impending Allah’s wrath. Immediately Jonah left the town; the sky changed colors making people be frightened. They attached the changes to the earlier stories of Noah and Ad, Thamud evaluating their magnitude of damage. Faith immediately penetrated their hearts, and they gathered on the mountain to worship Allah asking for forgiveness and his mercy, and they repented making Allah forgive them and withdrawn his wrath. Allah showered blessing over, and they prayed for Jonah’s return to take the lead. According to Henley (1993), we get to know how God talked to Jonah, â€Å"I want you to go to a city called Nineveh. Nineveh is a city full of people who do bad things. I want you to tell them to start doing what’s right (Henley 55).† However, Jonah never

Essentials of Organisational Behavior Essay Example | Topics and Well Written Essays - 1250 words

Essentials of Organisational Behavior - Essay Example For a company to survive in the current economic climate it is therefore imperative that it creates good organizational behavior policies that will enable it to increase employee productivity, company survival and increase profitability. The two principal outcomes of organizational behavior are job performance and employee organizational commitment. Since most employees want to perform their jobs well and remain in the organizational for a long time; improving their working conditions and creating a feeling of commitment to the company can greatly improve business performance (Nair, 2010). Aspects of organisational mechanisms including organisational culture and structure, group mechanisms constituting teams and leaders interact with individual characteristics such as personality and ability together with individual mechanisms such as job satisfaction ,motivation ,learning and decision making and also stress at workplace to influence an employee’s job performance and organisational commitment (Mullins, 2006). One way of improving business performance is by hiring creative talented and outgoing individuals. This can only be achieved through an intensive interviewing and screening process that allows the management to assess the personality traits and cultural aspects of the potential employees that are values that might affect the way they will act once hired, the type of tasks they will be interested in and how they will potentially react to events that happen at the place of work (Glynn, 1995). This intensive screening and interviewing process is also very important in assessing the cognitive abilities of the potential employees. This includes both verbal and qualitative abilities. Emotional skills including emotional regulation and awareness of others are also assessed. There is also need to assess the physical abilities such as strength and endurance. This way the management ensures they hire the best possible employees and this greatly improves business performance (Schermerhorn, 1996).

M5A2-Corporate Social Responsability Essay Example | Topics and Well Written Essays - 250 words

M5A2-Corporate Social Responsability - Essay Example I conquer with Hawkins (2006) that the business must appreciate diversity, engage in social initiatives such as philanthropic contributions towards development of the communities and reduce the negative impacts of its operations on the ecological environment. Schwartz (2011) acknowledges that technology plays a critical role in managing business risks, enhancing the reputation of the organization, building employee trust and improving the allocation of resources in the organization. At the same time, communication technologies will enable the organization to establish cordial relations with stakeholders and exploit market opportunities that aim at enhancing the welfare of all stakeholders (Hopkins, 2012). The course has enabled me understand that technology facilitates product innovation thus leading to high quality products that meets the changing needs of consumers and need to conserve the ecological environment through minimization of pollution and wastage of natural resources (Crowther & Aras, 2008). Technology facilitates good governance and safeguard of stakeholder interests especially the suppliers, lenders of capital and the government (Crowther & Aras, 2008). In this case, modern technologies have streamlined the supply chain processes and enabled the companies to easily store and retrieve information that is essential in decision-making. Computer information systems will store information on customer preferences, obligations to suppliers and employee information thus facilitating the fulfillment of the social obligations of the business (Crowther & Aras, 2008). Indeed, I have understood that companies that ignore the social and environmental concerns in their technology will suffer from negative brand image and high employee turnover (Schwartz, 2011). For instance, I agree that technology presents several challenges such as the need to safeguard the health and safety of employees in the production departments and

Evolution of Escalator and Elevator Advertising

Evolution of Escalator and Elevator Advertising In a noisy, media saturated and distracted consumer environment, the elevator and escalator advertisements ignites curiosity and fires demand for client brands through integrated alternative marketing technologies that authentically engage and truly influence consumers. It work in helping clients reach consumers, surprising and unconventional ways. The companies should take benefit of elevators by marketing their products and services. The elevator is always crowded with people, and these people may be one day will be a potential customers because of that advertisements. the elevator is transferring people every day. In some cases the transferring will continue 24/7 now in the 21st century the elevator advertisements is a successful tool for advertisement. In my opinion, its the most effective tool in the new century. Because in the recent days, most people espically the young people Dont like to read, watch the usuall advertisements and listen to radio advertisment. The elevator advertisements should be creative and attracting in the way that will take the people attention. In Saudi Arabia these kinds of advertisements are not popular. The elevator advertisements are not costly and actually it is a cost effective. In my opinion if use propably, it will make a reveloution in the advertisement world. A few numbers of researches has been conducted about this topic. The elevator advertisement is a powerful tool for attracting the people. Because they dont have any alternatives except looking to your advertisment. So there is no run away from getting the idea of your advertisment. Type of elevator advertisments: Outside door advertising Inside the elevator using brochoures or painting Outside (outdoor) media Inside (indoor) media Sounds (inside the elevator) On the elevator buttons (outside and inside) Creative and innovative advertisments (costly). Outside (door) We had put a media advertisments outside the elevator during the waiting time (period) for the elevator to come and transfer them. The survey shows that the majority of people are looking to the elevator advertisment and the media which we had put it there. The survey shows that the majority of people are looking to the elevator advertisment and the media which we had put it outside the elevator during the waiting time (period) for the elevator to come and transfer them. So their eyes are always looking to the elevator door. Therefore, why we cant use this powerful tool and in my opinion the most effective tool to market our products or services. (inside) The majority of people show that they get board in the period of transfering. So why cant we give them something interesting like a media with music inside the elevator. Or we make the elevator more interesting with colours and brochures. Also in a survey we put an avertisment for a famous product in the elevator for the sake of the research and we asked each one of the respondents wheather it got their attention or not. And 93% of them saw that advertisments. So there is no run away from seeing the advertisment. And when we put a small screen for the media, it shows that 98% of the sample responds to that. (Escalator advertising) The majority shows that the escalator advertising is very attractive and it attract the eyes. Types of escalator advertising: There are many creative types of the escalator advertising and the most attractive on are: Beside the escalator using a brochoures or any type of advertisments Between the esclators using painting or drowing On the escalator floor (steps) using a creative pictures on each one of the escalator steps Advertising using the media (TV) on the top of escalator in the way of going up or going down. Using the sound advertising between the way of transfering (it is not very effective) In the entrance and the exit of the essclator On the escalator handrails: (it enables advertisements, branding, and other decorative communication material to be easily applied to escalator handrails.) Also the escalator and the elevator are usually crowded and the riders are always changing, so your advertising will be for a different variety of people and different kinds of people with different ages and also with different classes. So you will market you products or services for all the types of the people using an affordable and powerful tool for getting the riders attentions. What Escalator Owners Gain: Increased revenue at marginal cost Utilization of previously unproductive structures Better communication with riders Enhanced location aesthetics and ambiance, leading to stronger customer relations and increased ridership Minimal involvement from escalator owner! What the Riders gain: Improved escalator appearance More interesting environments Source of â€Å"food for thought† Antimicrobial protection for handrails, giving riders a sense of comfort and limiting riders exposure to contagious disease What the Advertisers gain: Opportunity to capture public attention with new advertising platform Marketing avenue provides high-impression frequency Innovative ad placement to beat other marketing noise New mode of marketing to drive client â€Å"buzz† Long impression period as average rider is on escalator for 30 seconds Great medium for viral marketing (it enables advertisements, branding, and other decorative communication material to be easily applied to escalator handrails. Easily communicate with riders at shopping malls, transit systems and airports during average rides of 30 seconds.) Methodology: Sampling: 571 in the major cities of Saudi Arabia 197 In the western region (Jeddah, Makkah, Al Madinah and Al Taif) 123 in the middle region 106 in the eastern region 86 in the northern region 59 in the southern region The unit of analysis will be the people who are using the elevators and escalators regularly such as the people who are working in the shopping malls, airports, office building and hotels in the most crowded and busiest places. A questionair was used to collect the data from the respondents. The people who are going to take the left will be extracted by this Ideas and creativety. In the short time those advertisments will push them to read, see or listen to the advertising. Mostly the mirror in the elevator was catch the attention of the riders and they spent time for watching themselves.sometimes they will spent time watching the riders shows, looking to the floor screen in the elevator or seeing the people faces. It is the most effective for attracting the customers attention. Simply the riders are the stressed audience and they are surrounded by this media to entertain them. it is the key for a successful marketing. If used properly in the crowded elevators and escalator, it will be the most affordable and powerful tool for marketing you products or services. The most ideal locations for escalator and elevator advertisements (advertising): Transportation hubs, convention centers, offices buildings hosbitals, hotels, department stores, airports, sports arenas, shopping malls and more. train stations, shopping centres It is innovative and creative It is the best alternatives of other marketing strategies. Escalator Steps enables advertising, branding, and other decorative communication material to be easily applied to existing escalator steps. Easily communicate with customers in high density locations using this high impact medium. It is an innovative media solution. Why Advertising on Escalators? Benefits to Advertisers using Escalator Step Advertising Multi-Impact Impression Usage of Steps Escalator graphics will result in a high impact rate to pedestrians. Pedestrians will see as many as 50 steps as they ride escalators for over 30 seconds. Unrestricted Message Space Aap!Global can tailor installation of graphic to popular escalator step models providing advertisers with large, high impact advertising spaces. High Impact Influence point of purchase shoppers escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase. Targeted Escalator are usually located at points of purchase. Easy to Use Aap!Steps fit easily in existing properties with minimal owner involvement. Non-Traditional Aap!Steps invites non traditional firms to place adverts in the out-of-home segment It is enjoyable up close or from a distance Benefits to Properties Aap!Step is a unique, dynamic, scrolling advertising display which provides a source of incremental non-rental revenue while aesthetically enhancing and modernizing a property. Companies can now put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides. Escalator Handrail Advertising provides advertisers with an extremely effective new media, property owners with an additional revenue stream or branding opportunity and escalator riders with an engaging handrail that improves safety and comfort. The intelligent use of the elevators and taking benefits of the empty spaces. Your advertisments will achieve your goals. Some of the ads are boring but these kinds of ads are different from others. It is not boring Property owners: Property owners have the opportunity to utilise Escalator or Elevator Media to generate new revenues from advertising sales, or as an effective way to increase internal branding or communications with escalator riders. As a new revenue stream: Escalated Advertising, via selling Escalator or Elevator Media to advertisers, offers property groups the opportunity to generate substantial advertising revenue with no risk. Advantages to Property owners In addition to making existing structures profitable, Escalator or the elevator Media, enhances the appearance, location aesthetics and also improves rider safety and comfort. For the companies which are always looking for highly effective and fresh media opportunities. Escalator and elevator Advertising provides a unique solution. the Creative looks on the elevator and escalator will really grabs peoples attention Escalator and elevator Advertising dominates the environment, providing cut through even in a cluttered shopping centre. Reasons Escalator Handrail Media is a first choice for advertisers. Escalator Handrail Media offers significant advantages over traditional outdoor advertising. Benefits include: 30 seconds exposure to a captive audience Frequently reach mass audiences at targeted locations 76% unprompted advertising recall 30 meters of advertising that surrounds the consumer Hands on advertising which is often unavoidable Close to the point of purchase Escalator and elevator advertising are perfect for: Increasing sales Increasing foot traffic Increasing brand exposure Launching a new brand Building brand image Reinforcing other media at prime locations Directing escalator traffic flow What ever an advertisers goals Escalator and elevator advertising will help to achieve them. Escalator and elevator advertising is the perfect compliment to TV, Print and Radio, and is a must in any out of home campaign. It is fun and easy way to communicate, it can be used for branding, advertising or decoration. Limitation: There was a lack of information on this topic due to the fact that not much research as conducted on the elevator and escalator advertising. Hence secondary type sources did not produce very precise information on this matter. Therefore, primary data acquisition methodologies like questionnaires and interviews had to be used in order to acquire the desired information in order to satisfy the research objectives. Although the ambient media sector is starting to grow up and move away from the stunts that used to dominate, there are still a number of agencies with an eye for a great gimmick. Describes a number of outdoor innovations and explains that as consumers become more used to seeing advertising while they are out and about, outdoor companies are increasingly looking for opportunities to speak to the public when they least expect it. Comments on new technology such as digital escalator panels and elevator advertising. these new developments are only really working for entertainment brands at the moment. that are easier, quicker and cheaper to update, can be shared between more brands, offer flexibility in the messages that can be displayed and are by their nature more eye-catching. Esclator advertising allows extremely high visibility advertising in prime throughput locations enabling you to target shoppers, commuters, families and business people. It is a brand new opportunity. Elevator: you can put a screen with a security camera to monitor what is going on in the elevator Now there is a new media opportunity, it is a dynamic new media that reaches the audience that always in demands. This media that teaches, moves and uniquely interact with its audience. It is an interactive, impactful and informative communication Saudi Arabia community likes to explore and find the new things, the majority of the people there are economically active. It is a rich country and these kinds of advertising will be an opportunity for the companies which are looking for increasing their sales and marketing their products or services. You can put the advertising in the high traffic locations.

Crimes Against the Elderly Essays -- Ethical Issues, Adult Population

The rapidly increasing population of elderly people has been accompanied by a number of challenges to the elderly, communities, and the state. The frequency of victimization of the elderly through various crimes has escalated with the criminal justice system facing increasing pressure to curb this trend. Despite all states having legislation that target protecting the adult population from crimes, wide gaps in reporting of crimes against the elderly are evident across the nation. The elderly have increasingly become more vulnerable to physical, financial, and emotional abuse. In many cases, citizens who are aware of these abuses may fail to report to the police or the elderly people themselves may fear engaging in legal battles. Many of the crimes perpetrated against the elderly to a considerable extent reflect the general state of affairs as far as criminal activities are concerned. However, some categories of crimes are more prevalent among the elderly. This paper shall discuss th ese categories of crimes in light of the manner and forms in which they occur. In addition, the paper shall allude to the existing gaps in reporting and efforts by the criminal justice system, and what needs to be done in order to bridge the gap. According to the results of a recent study, the elderly people are facing an increasing frequency of abuse including widespread cases of financial exploitation and domestic violence. A salient factor which has been cited as aggravating the situation is the limited social services which the elderly people are receiving. This has been caused by little public interest as well as financial constraints facing the economy. In addition, the issue of crimes against the elderly has not received adequate attention as... ...e elderly to a conclusive end. This alludes to the need to see cases of elder abuse being prosecuted and the offenders facing the appropriate punishment. This would send a message to other offenders out there that any crime against the elderly would be met with full force of the law. Therefore, agencies whose work revolves around law enforcement need to take an active role (Tabachnick, 2009). At the same time, there needs to be adequate funding towards nationwide campaigns aimed at sensitizing people on the issue of crimes against the elderly and the steps they need to take in order to make the fight successful. With regard to sensitizing the population, the media has to come up and highlight the reality of this problem. The media has the capacity to make this problem attract the attention it deserves (Tabachnick, 2009).

Mini Marketing Plan- Organic Food Essay

I. Executive Summery Sunny Farm Organic Food Company is a small start-up company which is located in Dalian and now mainly focuses on the market of Northeast China. Sunny Farm sells many kinds of organic food which include grain, vegetables, fruits, dairy, spices, tea, and animal products. Nowadays, organic food’s share of food market is low, but it has a huge potential for development. How to compete and how to gain competitive advantage in this emerging market become the biggest challenges to the company. The primary marketing objectives are to improve the market channel, which can help goods flow more smoothly and reach more audience, and to maintain a good relationship with customers. Since Sunny Farm engaged in food market, which is indispensible in daily life, it is currently considered a business-to-customer marketer. The plan calls for Sunny Farm to engage and capture 20 percent of the Northeast China (three provinces) organic food market. II. Environmental Analysis Sunny Farm Organic Food was founded two years ago by entrepreneurs Calais Chen and Lizzie Zhang. Sunny Farm’s products reflect Calais’s and Lizzie’s passion for high-quality food and those products catch up with the trend of green life. Sunny Farm now has many counters in supermarkets and food shops of main cities, Northeast China. A. The Marketing Environment 1. Competitive forces. The competition in organic food is relative weak in northeastern region compared to middle and southern regions because only a few competitors exist. The competition within the food industry is intense but still, it’s a market with great potential. Ordinary food is the primary competitor and also the leader; it takes up more than 90percent of market share due to its lower price and mass production. And the less than 10percent market is divided among the existing firms. However, the new industry is developing and full of vigor, more and more competitors are expected to enter the market in the near future. 2. Economic forces. The whole economy environment is quite well. The former economic crisis had little impact on northeast China. People have more money to spend to live a higher standard life. Organic food may be a good choice. Even though its price is at least 30percent higher than same kind ordinary food, it has many incomparable advantages. Recent years, with the change in people’s concept of consumption, they are much more willingly to spend money related to health. 3. Political forces. No. 4. Legal and regulatory forces. In recent years, more attention has been paid to food safety due to negative news. Much legislation has been published to cope with such problems. However, the restrictions put on organic food is much strict than those put on ordinary food. COFCC (China Organic Food Certification Center) is responsible for certification, management, and inspection of organic food, supports for fostering organic food market. 5. Technological forces. Organic food is strong dependent on environment – soil, weather, sunlight, and artificial intervention. The quality of organic food is not as stable as mass produced industrial production.. A major emerging technological trend involves ecological agriculture model, which includes ecological farming, contract farming, food processing, clean energy, organic fertilizer, etc. 6. Sociocultural forces. In today’s society, people earn more and concern more about higher standard of living. Organic food starts getting popular and that fits an overall trend among middle-class Chinese toward buying high-quality products with greater nutritional value and better taste. Organic food also fits in other societal trends: a good choice of giving presents and the need of substantial development, for example. B. Target Market(s) As a company which has an advantage in the location, Sunny Farm must adapt to change and market dynamics, segment the market, enforce deep-processing and high-processing to satisfy the needs of personalized market. First of all, we should recognize who are willing to buy such expensive food, love to eat the foods, and take delight in talking about the foods at this stage. Nowadays, women take the responsibility for purchasing family food in most families and they dominant where does the market go. However, we divided organic food’s target market into women, children, vegetarian, elderly people, and gift markets. In these segmentations, women still play an important role because it’s women who usually buy food for children or elderly people. C. Current Marketing Objectives and Performance Sunny Farm’s main distribution channel is retailers, which include supermarkets and food shops. Currently, most of our customers learn our products by advertisements on local websites, magazines, or foretaste of our product on the counter. Sunny Farm offers discounts to members who buy products in the long-term. Customer relationship is crucial because customer has the publicity effect that advertisements couldn’t match. Most women are glad to share shopping and life experience; we found that part of our customers is introduced by friends or colleagues who bought our products. The company collects cash from retailers monthly and implements cash on delivery to online-ordered customers, thus our company has good control over cash flow currently. Sunny Farm takes up 10 percent of organic food market now and desires to double it in the following two years. Higher revenues and profits can help company improve products and services, thus attract more potential customers. III. SWOT Analysis A. Strengths 1. Sunny Farm Organic Food Company is located in Dalian, with organic farms in all three provinces, where have the most appropriate weather for plants/ fowls to grow (Three River Plain and Songnen Plain). Goods are delivered directly from farms to supermarkets, food shops, or customers to minimize pollution. 2. Organic food of our company has a high level of safety and quality. Pesticide, chemical fertilizers are strictly forbid to ensure its purity. Organic food will be prevailing in the food market in the foreseeable future. 3. Sunny Farm has a website that is designed concise and convenient. Online-ordered products could be sent within 8 hours within urban areas. The operation to order is very easy and we also offer telephone ordering. 4. Sunny Farm opens several of its organic farms to customers. Customers can have a deeper acknowledge of our products by seeing how we produce. B. Weaknesses 1. Organic food is prohibiting from addition of preservative, which gives Sunny Farm a great challenge to transportation because the freshness is very important for food. 2. The Sunny Farm’s food has higher price for is high cost which includes scientific research, transportation expense. The extremely strict regulation forced us to be accurate during the whole producing process. 3. Most of our foods are not as good-looking as those which contain many pesticides, fertilizer, and growth regulating hormone. Organic fruits and vegetables may have worm stings and smaller than ordinary ones. C. Opportunities 1. Organic food is gaining recognition from customers because increasing number of people is now aware of the importance of environmental protection. Recent issues of food safety, including melamine-tainted milk, tonyred egg, and clenbuterol pork, deepen consumer’s interest in organic food also. 2. Sunny Farm has already have 10percent of market share and those customers are precious. They can help company explore new customer resources. 3. Imported organic food is very expensive and many customers buy them before China’s local market has been developed. Sunny Farm’s products are not losing to imported food. D. Threats 1. Many customers choose vitamin pills or albumen powder to add nutrition to diet. These goods are easy to carry and have longer shelf life. 2. The cost of many links in the production chain is increasing, varying from production, collection, storage, to package. 3. Recent years, the cultivated area is decreasing sharply. Organic farms need enough lands to produce because they have to be far away from polluting factories. E. Matching Strength to Opportunities/ Converting Weaknesses and Threats 1. To maintain a desirable profit, Sunny Farm puts substantial effort on scientific research and helps company be more efficient. Price is an important criterion for customers. 2. Based on existing customers, who have a fine opinion of Sunny Farm’s product, we can explore potential customers to earn greater share of markets. 3. Sunny Farm plans to develop new product to meet with the changing needs with customers. For example, further process fruits/vegetables into dried one and satisfied the needs of office lady. IV. Marketing Objectives Sunny Farm Organic Food Company is in the business of helping people live a greener and healthier life. It has to overcome increasing cost and continue to improve the quality. Sunny Farm’s objective is to capture 20 percent of market share in the following two years and to have 80 percent of its customers indicate that they love the product and are willing to buy again. The following two years is extremely important for Sunny Farm’s future development. To accomplish the objective, we have more to do with scientific research to minimize producing cost, and improve the distribution channel to eliminate inefficient transportation. At the same time, we should increase sales by holding a public relations activity, and do sales promotions weekly in supermarkets. A good way to promote is to make our products more outstanding in the supermarket; sales force could negotiate with supermarket officials. Another good way is to contact an opinion leader and persuasive him/ her to give positive statement to our products. V. Marketing Strategies A. Target Market(s) Target Market 1: pregnant women. Their bodies are very sensitive to artificial chemicals and organic foods are safe and nutritious that would be great to help them go through the pregnant period and have healthy babies. Target Market 2: children. They are the hopes of family, parents and grandparents always try their best to afford a better living environment. The quality of food directly affects the children’s living quality and physical development. Target Market 3: young lady. Most Chinese young ladies are focus on whitening, losing weight, and they would spend much money on them. Organic product is natural and helps body eliminate toxicant. Target Market 4: gift market. Sunny Farm offers boxes loaded products which are aim at gift market. Organic food is the new trend. They are environmental-friendly and taste that donors will have â€Å"face† and recipients will feel novel. B. Marketing Mix 1. Products. Sunny Farm sells many kinds of organic food: grain, vegetables, fruits, dairy, spices, tea, and animal products. At the same time, Sunny Farm sells the idea of green life and sustainable development. 2. Price. Sunny Farm charges a comparative high price for is high-quality products. Our products worth that much. Once customers become aware of and experience the benefits of organic food, they would be generous to purchase. 3. Distribution. Sunny Farm use dual distribution. Customers can buy products from retailers like supermarkets and food shop and they can also order product online. (SunnyFarm. com. cn) 4. Promotion. Currently about 50 percent of customers reorder each month. Sunny Farm sent text messages or email to members monthly and members could accumulate points by buying product and redeem gifts in the year end. We should make sure that our new products can get enough attention. Holding a public relations activity is helpful. VI. Marketing Implementation A. Marketing Organization Sunny Farm is a customer-centered company and focuses its marketing efforts on satisfying customer’s needs. The company mainly has three teams: research team, sales team, and promotion team. Research team is responsible for uncovering new needs and develops new products. Also, this team should adjust existing system according to customers’ feedback. Sales force is responsible for increasing sales; they mainly focus on negotiation with market officials and shopkeepers. Promotion team is responsible for advertising and deals with customer relationship. Sunny Farm is a harmonious company. B. Activities, Responsibility, and Timetables for Completion All implementation activities begin at the start of 2013. By March 31, develop Customer Relationship Management. By April 30, survey existing customers and members to get more information and analyze the results. By June 31, start to contact with new customer for the current products. By August 31, develop a new product according to the former survey. By December 30, develop a plan that adjust the system and minimize unnecessary costs base on the yearly performance. VII. Evaluation and Control A. Performance Standards and Financial Controls A comparison between budget and actual expenditures will be included in the project report. The following performance standards and financial controls are suggested: The administrative expense should not greater than 5 percent of total expenditure. Each team is responsible for its own purpose as well as the common goal of company. Each team report financial expenditures quarterly of their project. The sales of new products will be evaluated to determine its future prospect. Cash flow should always be smooth. B. Monitoring Procedures A comparison between Sunny Farm’s actual performance and company’s objective is important to evaluate effectiveness. Following are monitoring procedures: Monitor click throughs, web page visits, and time spent on SunnyFarm. com. cn. to evaluate the online service. Monitor the effectiveness of member programs by assigning unique, customer-specific codes to each membership card. Track their buying. Compare budgeted and actual expense monthly within each team and company evaluates each team and the team director.

New Friend Scavenger Hunt Icebreaker Activity

New Friend Scavenger Hunt Icebreaker Activity Students and teachers form bonds quickly when exchanging information about themselves. This scavenger hunt icebreaker activity creates bonds among students and between the students and teacher. Exchanging information fosters trust and connection. As a result, the entire group feels more comfortable and open. This activity works best for a large group. Adapt it for any group size by ensuring that each category fits more than one individual in the group. Scavenger Hunt Icebreaker Preparation In this icebreaker activity, participants find an individual in the group who fits the description for each of the following categories. Be sure that participants introduce themselves before asking questions of individuals they do not know. Provide each student with a basic handout containing a list of categories, such as the one below. Instruct the students to go around the room engaging with their peers and finding out who fits which category. By the end of the activity, every student should have each of their classmates names written down next to at least one of the categories. No students name should appear more than twice on anyones handout. Icebreaker Categories These categories may be adjusted to account for the grade, subject matter, or interest. To extend the time the icebreaker takes to complete and practice writing skills, have older students jot down each category before beginning the activity. Alternatively, type the list of categories beforehand (or simply print this one out), and hand one out to each student. Providing such a list would work well, particularly if you teach younger students. Was born in FebruaryIs an only childLoves country musicHas been to EuropeSpeaks another languageLikes to go campingLikes to paintHas a jobHas five or more brothers and sistersIs wearing colorful socksLikes to singHas been to Washington, D.C.Has been on a cruise shipIs double-jointedHas been to more than two continentsHas gone whitewater raftingPlays a sportLikes Mexican foodDislikes hamburgersHas been to an art museumHas (or has had) bracesHas met a movie starWas born in the state where you are locatedWas born outside the state where you are locatedHas a twinHas sleep problemsFlosses teeth dailyRecyclesIs wearing the same color you have on today (only one color need match)Has eaten a whole pizza

TORNADOS essays

TORNADOS essays The role of a tornado is one of the most dangerous natural disasters that exist in the world today. Lets see, the first thing that may come to mind is saying, Can a Tornado destroy one half of your Town, City, or State? Have you ever thought that tornados are just a powerful spinning column of wind? What is a Tornado? A tornado is a rapidly rotating column of air driven by energy in the atmosphere. Tornados usually occur from intense thunderstorms where the hot air rising and the cold air is descending. Most tornados in the United States occur in an area known as Tornado Alley, which is located in the Ohio valley corridor. Tornados usually take place in the late spring and early summer. Other States where tornados are frequent are, Alabama, Arkansas, Louisiana, Mississippi, South Dakota and Texas. On Presidents Day 2005 a tornado struck the capital city of Sacramento of California. This is very rare occurrence for California. One way to describe a tornado is in steps. The first step is located at the top of the tornado. This is referred to as the anvil of the tornado. The second step down is where the tornado gets the spinning action. This is known as the mesocyclone of the tornado, located in the center section of the tornado. The third step down at the bottom of the tornado is called the mid-level-wind. This level helps put the weather in to the tornado. When hail starts falling, which is actually moisture turned in to ice balls, that come from the clouds is one indication of a up coming tornado. A tornado can last from a couple of minutes and as long as two hours. The intense thunderstorm may just die out with thunder, lightening and rain. The tornado is a vortex of air that spins and when it touches the ground has the power to destroy buildings and pick up vehicles tossing them sometim ...

See the attachment Essay Example | Topics and Well Written Essays - 2500 words

See the attachment - Essay Example Or it could be said that it comprises of certain rules which we have to dutifully obey in order to live with a peaceful heart and soul. It is a complete system provided from some super human source totally unlike mankind. It is also the belief of sharing positive humanitarian experiences with every individual we interact with. So the basic ideology behind the concept of adopting any particular belief or religion for any normal person is to adjust ourselves harmoniously and also to achieve our own well-being by following any particular system of rules. Religion not only is the divine word from God, but it also is a definite set of persuasive ways for living life the way it is best suited for us humans. Science could best be understood in the words of Benjamin Farrington â€Å"Science is the system of behavior by which man has acquired mastery of his environment. It has its origins in techniques†¦.in various activities by which man keep body and soul together. Its source is exper ience, its aim practical, its only test, that it works.† (Grant). This essay is aimed at proving that science and religion are not conflicting with each other rather scientific findings and discoveries are supported in religion as well. History has seen many scholars debate and argue over the point that whether religion is in accordance with science or not. This issue heated up with the advent of prominent discoveries in the field of science and the relationship between the divine and the factuality was always considered at war. Andrew Dickson White’s â€Å"A History of the warfare of Science with theology in Chrishtendon† is an unavoidable example in this respect where he tried to lay the understanding of religion and science’s interaction. But his approach has been of a contradictory one. Immanuel Kant provided a completely different theory in this regard and believed that science and religion may no conflict but cater to opposite aspects of mankind. Sci ence is involved with natural processes while religion provides inner solace. Then only recently the relation between science and religion has gained some positive and substantial relation. The most important example in this regard would be of Stephen Jay Gould, who in his book â€Å"Rock of Ages: Science and Religion in the Fullness of Life† (1999) wrote â€Å"I†¦. do not understand why the two enterprises should experience any conflict. Science tries to document the factual character of the natural world and to develop theories that coordinate and explain these facts. Religion on the other hand, operates in the equally important, but utterly different realm of human purposes, meanings and values.† (Doumit) As this research based essay is an attempt to assess a particular religion with its relevance to the modern contemporary era of scientific researches and technology. It becomes integral to select some particular divine system for advancing in this research. Th ere is one little complication though which arose in my mind, that the selected religious system should be involving every particular aspect of normal daily human and social life. Only then a complete analysis can be made and a conclusion could be reached. So, after studying many different religious beliefs being adopted worldwide it is the Islamic system for humanity which I could find the closest to meet my research demands. The world Islam originated from Arabic word â€Å"

Is the Arab world changing for the better Essay

Is the Arab world changing for the better - Essay Example As a result of these conflicts, some of these countries have made conclusions in transforming the governments and pave the way toward democracy and social justice. Hence, education, frequent communication, and high rate of population increase in the Arab world, no government could be able to be stopped from the winds of democratic change. Primarily, the Arab Spring may attest to be as transitional stepping stone towards change just like the European rebellions of 1848 that did not at once produce operational democracies. This is whereby the Arab Spring has created a new perception of the Arabs especially the young people’s capabilities and ambitions whereby they desire more liberty, employment, parity, and justice in their countries. They demand to be listened to, appreciated, and take active participation in decision making regarding their current, future plus the future of their communities and states. Tunisia, for example, has confirmed to the entire world that Arab World is not resistant from democratic change, and following several years of experimentation with the replica of armed revolution that merely led to violence, demolitions, and disillusionment, Tunisia gives a new form of transformation through tranquil demonstration and popular revolution. According to Serag El-Din during the conference held in Egypt on Arab Reform Initiative, the Arab countries has witnessed transformation, indicating that Arab constitutions ought to fight the logical inflexibility that subjugated the constitutional thought in the previous decades. Additionally, they demand to be heard in matters regarding the transformation towards authentic democracy because it is a novel atmosphere for them to that takes into consideration their stronger civic engagement. Hence, the new constitutions will take the Arab world to a new and bright future, therefore, the measures that would be undertaken regarding democracy through the electing of new